[Seoul Economic TV = Reporter Chang-shin Jung] BestTech, a creative convergence technology company specializing in AI and XR, announced on the 29th that it has been finally selected for the “2025 Innovative SME Broadcast Advertising Activation Support Program” hosted by the Korea Broadcast Advertising Corporation (KOBACO). As a result, BestTech is set to air its first broadcast advertisement in January next year during MBC FM’s “News High Kick,” Part 3, currently ranked No.1 in listener ratings.

This government-led program supports the entire process of broadcast advertising—from production to airing—for innovative small and medium-sized enterprises with strong technological capabilities and growth potential. Its goal is to enhance brand awareness and expand market access. BestTech was selected in recognition of the marketability and scalability of its education and training solutions based on AI-XR convergence technologies.

BestTech’s advertisement will be aired on “News High Kick,” one of Korea’s most-listened-to current affairs radio programs. Through this broadcast, the company plans to communicate—clearly and intuitively—the value of its AI and XR solutions that are actively used in education, vocational training, and industrial and defense training environments.

Noh Eun-hye, Manager of Marketing and Public Relations at BestTech, said, “Being able to deliver the message of a technology-driven company accurately and with high credibility through the nation’s top-rated program is very meaningful,” adding, “This broadcast advertisement will go beyond simple brand awareness and become a key touchpoint where customers and partners can truly understand BestTech’s technology.”

Leveraging this broadcast campaign, BestTech plans to further promote its web-based XR platform EduSpace and its AI multiple-intelligence assessment solution AI-MIT, while actively advancing discussions on adoption across public institutions, educational organizations, and industrial sites.

Meanwhile, BestTech has recently continued to demonstrate its technological competitiveness and execution capabilities through multiple achievements, including ▲certification as a 2025 Hi-Seoul Company, ▲the Prime Minister’s Award for Management Innovation at K-INNO SHOW 2025, ▲becoming the first Korean company to receive the UNESCO ICHEI IIOE Pioneer Award 2025 (for smart classroom operation innovation), ▲securing investment based on a KRW 40 billion valuation (from Zero-to-One Partners and the Korea SMEs and Startups Agency), and ▲selection for development funding support from the Gangwon Defense Venture Center.

Seo Woo-seung, CEO of BestTech, stated, “This broadcast advertising campaign marks an important turning point where AI and XR technologies move beyond the domain of experts and spread to the general public and the market,” adding, “We will focus on communicating our technology in an easy-to-understand way and building brand trust that leads to real-world adoption.”

Source: https://www.sentv.co.kr/article/view/sentv202512290156